With the recent release of Visceral Game's Dead Space 3, many fans felt disappointed with the change in direction that the developers took. What was once a franchise that focused heavily on the horror aspect of the game, has transformed into a franchise that has shifted into focusing more on the action aspect.
The decision to shift towards this style of game was made mainly due to the financial aspect of business. The game developers decided that if they made Dead Space 3 have a lot of action in the game, even at the expense of the horror elements, the game would sell more copies and overall be more successful than if they had just focused entirely on the survival horror aspect. What does this mean for the survival horror games as a whole is up for debate.
Many people need to realize that the survival horror genre has a relatively small fan base when compared to other genres of gaming. Developers have realized that if they want to make a game with survival horror elements they can capture the attention of this small niche of gamers. At the same time, developers can make a game with horror elements, but also have the game contain and even focus more on another more popular genre.